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Teen idol to launch novel scent.
October 25, 2010
By: TOM BRANNA
Editor
Teen singing sensation Justin Bieber is entering the fine fragrance scene by taking a novel approach to product delivery. He’s teamed up with Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance called My World. The scented accessories are slated to launch in Wal-Mart stores on Black Friday. And more might be on the way. Michael Ferrara, president of Etoile, insists “This Justin Bieber juggernaut is never going to end. Justin is a total grassroot...
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